No big surprises
#54 02009-08-05 August 5, 2009 On2 Video compression USA $ 124,600,000
#55 02009-09-16 September 16, 2009 reCAPTCHA Security USA
#56 02009-11-09 November 9, 2009 AdMob Mobile advertising USA $750,000,000
#57 02009-11-09 November 9, 2009 Gizmo5 VoIP USA $30,000,000 used for Google Voice
#58 02009-11-23 November 23, 2009 Teracent Online Advertising USA used for Adsense
#59 02009-12-04 December 4, 2009 AppJet (EtherPad) Collaborative real-time editor USA used for Google Wave
#60 02010-02-12 February 12, 2010 Aardvark Social Search USA $50,000,000
#61 02010-02-17 February 17, 2010 reMail Email Search USA used for Gmail
#62 02010-03-01 March 1, 2010 Picnik Photo Editing USA used for Picasa
#63 02010-03-05 March 5, 2010 DocVerse Microsoft Office files sharing site USA $25,000,000 used for Google Docs
e CEO shares the primary brand champion role with you
* Ensuring that the brand has a carefully crafted mission, vision and promise
* Maximizing relevant brand differentiation
* Ensuring that the brand has an attractive personality
* Making sure the brand stands for something important to the target customer
* Making sure all employees understand what the brand stands forAligning organization strategy with brand strategy
* Creating and sustaining organization-wide passion for the brand’s mission, vision and promise
* Ensuring that the organization delivers against the brand essence, promise and personality at each point of contact the brand makes with employees, customers, shareholders, the press and any other stakeholders
* Ensuring that the brand acts with consistency and integrity
* Maximizing the target customer’s awareness of the brand
* Infusing the brand with relevant innovation
* Keeping the brand alive and “vital”
http://www.brandingstrategyinsider.com/2006/08/brand_managemen.html#more
