 | Who will buy Palm?Uh, whoa. Bloomberg just reported that Palm is putting itself up for sale and that offers will potentially come in this week. That’s pretty wild news, considering CEO Jon Rubinstein was adamant just a few days ago that Palm had a plan to get profitable — even while his company’s stock price went on a buyout-rumor fueled rollercoaster. Bloomberg says that Palm’s already retained Goldman Sachs and Qatalyst Partners to find a buyer, with HTC (yes!) and Lenovo both expressing interest — and Dell’s apparently already taken a pass. Naturally none of these parties are saying anything on the record — we just pinged Palm and they declined comment — but if this is true, things are about to get wild, and fast. |
* Ensuring that the brand has a carefully crafted mission, vision and promise
* Maximizing relevant brand differentiation
* Ensuring that the brand has an attractive personality
* Making sure the brand stands for something important to the target customer
* Making sure all employees understand what the brand stands forAligning organization strategy with brand strategy
* Creating and sustaining organization-wide passion for the brand’s mission, vision and promise
* Ensuring that the organization delivers against the brand essence, promise and personality at each point of contact the brand makes with employees, customers, shareholders, the press and any other stakeholders
* Ensuring that the brand acts with consistency and integrity
* Maximizing the target customer’s awareness of the brand
* Infusing the brand with relevant innovation
* Keeping the brand alive and “vital”
http://www.brandingstrategyinsider.com/2006/08/brand_managemen.html#more
