* Ensuring that the CEO shares the primary brand champion role with you

* Ensuring that the brand has a carefully crafted mission, vision and promise

* Maximizing relevant brand differentiation

* Ensuring that the brand has an attractive personality

* Making sure the brand stands for something important to the target customer

* Making sure all employees understand what the brand stands forAligning organization strategy with brand strategy

* Creating and sustaining organization-wide passion for the brand’s mission, vision and promise

* Ensuring that the organization delivers against the brand essence, promise and personality at each point of contact the brand makes with employees, customers, shareholders, the press and any other stakeholders

* Ensuring that the brand acts with consistency and integrity

* Maximizing the target customer’s awareness of the brand

* Infusing the brand with relevant innovation

* Keeping the brand alive and “vital”

http://www.brandingstrategyinsider.com/2006/08/brand_managemen.html#more