Mr Camille Kiffer

what makes a project interesting is aligning complex business requirements with high expectations of users; add to that a limited budget and tight timelines,  now you’re talking

Goal

Rethink how humans relate to companies and to each other thanks to business strategy, design, web analytics, and technology

Beliefs

- determining “ROI’ and being “user centric” are not new trends but have always been common business sense
- the web is the mean of every interaction – no matter the medium

Approach

A purposeful mix of analysis, imagination, pragmatism, creativity, planning, risk, statistics and gut feeling

Work

9 years of in-depth experience in e-business (both on the client and the agency side)
Marketing degree with a specialization in e-business
Qualified Google Analytics Individual Qualification (IQ)

Type of mandate

- Strategic build of a 4 year plan to merge the online properties of 2 major European companies
- Map of a multi-channel customer touch-point plan for a leading travel company

Areas of expertise

- Multichannel Strategies
- User Experience
- eCommerce
- Customer Relationship Management
- Online Performance Optimization

Track record

1- E-commerce site of 2009 (www.mint.ca)

2- Director of Strategy, built and managed a team of 25 senior experts exploiting synergies between business strategy, interactive acquisition and web analytics.

3- Have serviced clients such as Orange, Air Canada, Aldo, Cineplex, Gurwitch, Vancouver 2010, Bell, and more